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Seek Introductions, Not Referrals
In an earlier career as a financial advisor (CLU, ChFC), I learned to appreciate the power and value of referrals. Today, I find it sad that many service professionals aren’t getting as many as they’d...
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Speaking for Leads
I love to write – creatively as well as for business. So last year I decided to take a course at a nearby college to learn how to hone this skill. I learned a very valuable lesson that REALLY should be...
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Where’s Your Wow
I discovered this little piece of heaven on holidays this year. It’s a place on the Sunshine Coast in Canada, and I fell in love with it so much, I have gone back twice already. Both times that I...
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5 Reasons You Need a Referral Marketing Strategy
Referral marketing is a specific set of strategies designed to bring a business owner new clients, qualified leads and repeat business without the help of other advertising. My consulting practice,...
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The Engine For Your Pitch
Public relations does not have to be complicated, and perhaps no other PR tool is as easy to use as PitchEngine – a favorite for business owners, content marketers and PR pros alike. This platform...
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How To Build a Content Calendar
We’ve all written a great deal about the value of inbound marketing and using content to pull in prospects. But how do you make sure you’re planning your content to deliver the most value to your...
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How to Lose Money with Groupon
If you talk to many of the small businesses who decided to try to Groupon to increase business. They will tell you that they received a generous spike in sales however, hardly any of them converted...
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How to Automate the 4 Key Stages of Lead Flow
Today’s Guest Post is by Kavit Haria – Enjoy! I have a real problem with how a lot of people construct their lead generation processes. Automation is good for your business. But when automation...
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Build a Steady Stream of Leads for Less Than $100/mo
In 2016, Facebook advertising was one of the most powerful lead generation tools that marketers recommended for their clients. While this could change as new marketing trends seem to arise daily—today,...
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Build a Repeatable System for Lead Generation and Conversion
Many marketing consultants start out with a small network, and only a handful of clients, if that. That “getting started” part is the hardest part of being a consultant. There are a lot of things you...
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Perfecting Your Lead Generation Follow-Up
Correct me if I’m wrong, but as a marketer, odds are you aren’t just looking for leads, you’re looking for returning clients, which is why I think there is an issue with talking about lead funnels as a...
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How to Use Content To Ignite Your Lead Generation and Conversion
The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use content to generate and convert leads.This presentation...
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